Environmental claim
A non-mandatory message or representation stating or implying that a product, brand or company has a positive, zero or reduced impact on the environment. Directive (EU) 2024/825, applicable since 27 September 2026, notably prohibits unsubstantiated generic claims and product neutrality claims based on carbon offsetting.
See also: Directive (EU) 2024/825
Reference source: eur-lex.europa.eu
Definitions checked in October 2026 against the sources cited. Spotted an error or a regulatory change? Report it in the Agora.
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